Dream in Western

Dream in Western

Dream in Western

by Steve Gamel

No matter how far her customers were willing to travel to get their hands on one-of-a-kind, ranch-style furniture, Laura Hannah always felt a little awkward meeting them at her warehouse in Denton.

“They fly in from all over … Florida, Nebraska, and even Wisconsin. But the warehouse wasn’t heated, and it wasn’t cooled. So you’d be trying to sell a sectional in August, and the customer is standing there dripping in sweat,” Laura said with a laugh. “Many times, I’d be running in there beforehand to wipe all the dust off.”

She added, “It just wasn’t a good way to show high-end furniture.”

Laura and husband, Lucas, have run Cowhide Western Furniture as a wholesaler and manufacturing operation since 2005 and carved out a niche by mostly selling their customizable pieces online and at various stock shows in Colorado, Las Vegas, and Canton. They offer everything from big leather sofas with cowhide on the arms to barstools, dining chairs, tables, and desks. The lure, of course, is that customers can handpick everything from the color to the material and wood.

The only missing piece was an actual storefront that was comfortable, unique like their furniture, and could attract shoppers from all over Denton County as well as out of state. Last year, they
finally took that plunge with their new store just off the Denton Square at 207 N. Elm Street.

Laura isn’t sure why they waited so long but agreed it was the next logical step for a furniture store that has it all.

“Traffic was slow at first, which you have to expect. But people are beginning to realize we are here in Denton,” she said. “It’s also that time of year when school has started, and people start thinking about the holidays and updating their furniture. We are busier this time of year.”

The furniture and customization options are practically limitless in this two-story storefront. Not only can customers build their pieces online, but in-store shoppers have touch-screen TVs and computer tablets at their fingertips.

The Hannahs have a long history in the furniture business and love helping people create that perfect rustic look. Both worked for mega retailer-manufacturer, Leather Center, in Carrollton before its doors closed for good in 2002. Many furniture outlets popped up after that, but Laura fell in love with the niche market of western furniture. They manufactured their pieces locally, including in their garage at one point, and finally got one of their first big breaks when they were asked to showcase their work at the Fort Worth Stock Show. Their following has grown by leaps and bounds ever since.

“We’ve been kicking along, and it’s fun,” Laura said. “I just feel a lot more comfortable now knowing customers have somewhere they can visit in person.”

888.643.5117 | cowhidewesternfurniture.com | 207 N Elm St., Ste. 101 • Denton, TX 76201
Hours: Mon. – Sat. 10am – 6pm | Sun. by Appt. Only

 


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