Judi Delagarza had been in the mortgage business for 27 years when her career came to a crashing halt. So she did what any woman with vision and strong business smarts would do. She went out and charged a bunch of purses and t-shirts to her credit card, popped the trunk of her SUV, and started selling items on the side of the road.
“That’s basically what I did. I peddled out of my car,” Judi said with a laugh. “You do what you’ve got to do.”
By the looks of what she’s created since then, those days seem unimaginable — and so very long ago. Delagarza is the proud owner of JJ’s Designs & Boutique shop in Justin, where she’s been for the last 13 years. Far from a passing fad on the side of the road, JJ’s Designs & Boutique can best be described as a trendy chic funky boutique with a flair of western bling. They carry all sorts of clothing and apparel and can dress you for literally any occasion.
Their seemingly endless inventory includes everything from dresses, dusters, sweaters, and jackets to boots, sandals, ball caps, jewelry, handbags, decor, and more. They offer a variety of new arrivals and sales while also carrying many of the top brands available, such as Aratta, Kyla Sea, Love Kyla, Corral, Double D Ranch, Consuela, Keep it Gypsy, and Lane.
“It’s a pretty big store,” Judi said. “I have customers who have been with me since I was in the little building nearby. They’re still with me today. And I’ve also got new people moving in. It’s been very successful.”
Perhaps what really makes JJ’s Designs & Boutique unique is its social media presence. Judi has gained an incredible following on Facebook, Instagram, and Twitter and regularly does Facebook Live videos on Wednesdays. Beyond her storefront, she’s built her brand all over the state at various flea markets, trade shows, barrel races, antique shows, and high-end horse shows.
“I bought those initial purses and t-shirts and never charged another dime on my card again. I’ve managed to build the inventory into what it is today, and built a good name along the way,” she said. “I stay busy all the time.”
To learn more about JJ’s Designs & Boutique or watch one of their Facebook Live videos, simply tune into Facebook on Wednesday nights at 7 p.m. You can also visit www.jjsdesignsonline.com.
940.648.1161 | www.JJsDesignsOnline.com | 107 W. 4th St. • Justin, TX 76247 | Hours: Mon. – Sat. 10am – 5:30pm