Put Your Money Where Your House Is

Put Your Money Where Your House Is

Screen Shot 2015-03-18 at 4.00.21 PMby Kathryn Flores
Community Relations and Advertising Consultant

When you buy from a local business, you are helping a little boy get baseball lessons, a little girl get ballet shoes, a mom and dad put food on the table, a family pay the bills or a student pay for college. Support your neighbors and buy local whenever possible. They’re counting on you.”

As we enter the harvest season, I look back wondering where summer went! Between working on the publications, shuffling the boys, planning fun little getaways and too much fun in the sun, I’m s-l-o-w-l-y adjusting and falling back into a manageable routine. Recently I have found myself reflecting on ‘what I do’ and ‘why it matters’. I am honored to be your community relations editor and proud to offer you important information and light-hearted, entertaining community stories in your mailbox each month. Each week as I’m out and about in our community, attending various events and assisting with the distribution and production of this publication, I am often asked how we’re able to offer this magazine each month on a complimentary basis and where we get all the new information. My response is always, “We’re entirely supported by our wonderful family of LOCAL businesses.”

Where we shop, where we eat and have fun — all of it makes our community home. Our one-of-a-kind, local businesses are an integral part of the character of this place I live and love.  I’ve found so many local businesses are owned by people who live in this community and therefore are less likely to leave and are more invested in the community’s youth and future. Businesses everywhere have the resources and reach to provide a major positive impact in their communities. Whether it’s supporting a local charity, voluntarily teaching skills to others or sponsoring an event, participating in acts of “giving back” has tremendous benefits for a business well beyond the obvious reward of helping the community. I believe whole-heartedly that a community-minded business will reap benefits from its charitable mindset, including positive PR, high employee morale and improved connections — all areas that can aid in long-term profits. When I get opportunities to speak with local business, I love consulting “beyond the walls” as part of the long-term business plan, such as asking clients to consider adding outreach to their monthly planning and budgeting agendas. It is not surprising that most of the businesses I consult with are already doing that and on a massive scale. This truly is an amazingly generous place to live!

One of the blessings I get to see when a business gives back to the community is the response from employees. I witness first-hand the empathy and internal energy when the employer is committed to giving back to the community. Let’s face it, people love feel-good stories!

By now, most of you already know my often over-the-top passion for serving and supporting this community. As we enter the final quarter of the year, please make a conscious effort to continue to support local businesses that contribute to the successes of so many. Give them an opportunity to earn your business and get your family or business to start giving back, and see what positive impacts you can make — it truly does “fill your bucket”!

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