Making Assumptions Could Hurt Your Business

Making Assumptions Could Hurt Your Business

by Steve Gamel
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Something I learned a long time ago as a business owner is to never assume someone isn’t a potential customer or, at a minimum, can’t benefit your business in some way.

I am reminded of a situation recently where another business owner initially accepted my invitation to meet only to later cancel. He insinuated that he didn’t have time to meet with someone who wasn’t a client.

Knowing he was new to the area, I was simply trying to help give him the lay of the land and some leads. I also figured maybe we could throw some business each other’s way. But he was so fixated on only making time for what he felt were better prospects, he failed to recognize the opportunity standing right in front of him.

Here are three reasons why making an assumption like this is a bad idea:
1. Just because they’re not customers now doesn’t mean they won’t be down the road. Staying open-minded and relationship-focused means they will come to you first.
2. Even someone who isn’t a client can still be that voice in the community or on social media, referring your services and promoting you as a trustworthy business owner.
3. Those people could also have large circles of influence. They’ll get you in doors you wouldn’t normally get in, and help you meet power players you wouldn’t otherwise meet.

I may be a writer and editor by trade, but I firmly believe in leveraging all opportunities that help my business grow. I love helping others do the same while creating more value for the communities we serve. This includes promoting local small businesses, volunteering time in the community, and attending networking events and lunch and learns. I also try to offer advice to new business owners, where possible.

The point is that one should never assume someone isn’t a client or could not benefit your business. You’re not only limiting your growth potential, but you’ll alienate yourself in the process.

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