As Good as it Gets

As Good as it Gets

by Susan Neuhalfen

For those of you thinking about selling your home in Argyle, local Realtor Lisa Good has some advice for you.

“Call me now,” said Good, a 17-year real estate veteran and resident of Argyle. “This is the best time to get your home ready.”

The “hot months” are approaching – April through July – and buyers will be looking to move during the summer. By acting immediately, she can evaluate the property just in time for the seller to make repairs and improvements and place the house on the market by spring.

“Buyers are looking now, too,” said Good. ‘There is new construction in the area but some can’t wait for that. We have a real shortage of pre-owned homes so it’s better to put your home on the market sooner rather than later.”

Lisa Good is a Realtor for Briggs Freeman Sotheby’s International Realty, which specializes in distinctive properties and is directly associated with one of the world’s largest brokers of fine and decorative art, jewelry, real estate and collectibles. And, she has a cutting edge approach to selling homes.

A college graduate with a Bachelor’s degree in professional writing and marketing, Good looks at each individual home just like she’s launching a new product to the market. She develops a written marketing plan specific to that property and does all of the research from evaluating surrounding properties to analyzing the best advertising trends to hiring professional photographers and stagers – all to come up with the perfect plan. When the home is placed on the market, she executes a full “product launch” according to that plan.

“Having a degree in marketing gives me more of an edge,” said Good. “I’m very tech savvy so I utilize social media and other technology into marketing each property.”

Instead of using the same “traditional” approach to sell all of her listings, Lisa takes the time (and money) to invest in the marketing strategy that suits each of her clients and their properties. She also very purposely doesn’t have hundreds of listings for just that reason. She chooses to work more diligently for fewer clients and represents a lot of private sales and transactions.

“I have a team supporting me, but when clients hire me, they get me and only me,” said Good. “I truly work for my clients.”

It’s not just advertising that drives her sales. She steps outside the box and utilizes deep rooted connections and global strategies to network with other entities and agencies in order to find just the right buyer for each of her “products.” So much so that her listings are translated and appear on international websites.

Good is one of only a few Texas agents registered as an Elite Agent with the duPont Registry, an international magazine which specializes in luxury properties , in which several of her distinctive listings have been featured. One of her properties was featured on HGTV House Hunters International and she is scheduled to appear on BRAVO’s Million Dollar Listings LA this next season.

Lisa Good not only invests in the houses she markets, she invests in her community as well. A long-time resident of Argyle, she donates a portion of her commission to support Argyle ISD and Liberty Christian fundraising events as well as various local charities. Coincidently, she found Argyle while showing a client a house here—a house she ended up buying herself.

“We walked into the house I immediately loved it, but so did my client,” said Good.
“I told her to go ahead and fire me because I wasn’t going to let her have the house–I wanted it.”

Her husband came home to find a “For Sale” sign on their house that day. He laughs that it’s one of the hazards of the job.

All’s well that ends well and Good found a great home for her client in the
same neighborhood.

“I love how rural and how close knit the community is,” said Good of Argyle. “But you still have the convenience and amenities nearby of a suburban area.”

Another unique trait about Good is that she doesn’t drive your typical “Realtor” car.

“I’ve always driven fast cars–Camaro, Dodge Daytona Charger–that kind of thing,” said Good. “I grew up watching my dad restore cars so I love sports cars. My clients laugh that I currently drive a sports car, 467 horsepower in fact, but I tell them that I can help you get it sold faster because I can get there faster.”

When she is not spending quality time with her family or serving her clients, you might even find Lisa at Texas Motor Speedway. Sometimes she drives their NASCAR stock cars and sometimes her own car. She’s very involved with the Speedway Children’s Charities as well. But it’s the need for speed that keeps her going back.

“I love the thrill of speed – I don’t know how to describe it.”

She has a similar love for her job.

“I love the fact that people entrust me with one of their most important investments; it’s where they live, where they raise their family,” said Good. “Each time I receive a new client, I’m building a relationship with someone that is trusting me with an intimate piece of their life. I get the satisfaction of helping them let go of their former home and helping them love their new home.”

To learn more about Lisa Good or ask questions about placing your home for sale, visit her website at

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