Argyle Resident Jennifer Homeyer was a DIYer Before It Was Cool

Argyle Resident Jennifer Homeyer was a DIYer Before It Was Cool

by Susan Neuhalfen

Before HGTV and the DIY network, Jennifer watched her family build two houses from the ground up and remodel other homes they lived in. Though she was young, she learned a great deal from her parents, who took the time to explain the many things that went into building and remodeling homes, and involved her in the process.

“I’ve always been very hands-on when it comes to working on our personal homes,” said Jennifer. “Every house we’ve owned, we’ve remodeled.”

So when Jennifer and her husband, Ty, were looking for a business to call their own, something relating to flooring and home remodeling seemed like a perfect fit.

They bought Carpets Plus in May of 2008 with the intention of becoming the go-to place for flooring in the area. They stocked their 10,000 square foot showroom on Colorado near the Golden Triangle Mall with all of the latest flooring. Builders and contractors no longer had to send customers to the Dallas Design District because the same selection could be found at Carpets Plus in Denton. In addition to the great selection, customers got the personal attention they needed through working with Jennifer and her team. Before long, the Homeyers found themselves doing even more work than they’d bargained for.

“The recession hit shortly after we bought the store in 2008, so we found ourselves, out of necessity, taking on jobs that entailed more than just flooring,” said Jennifer. “Before we knew it, we were doing everything from providing materials to full remodeling.”

To this day, they work with custom homebuilders, contractors, designers, DIYers and the general public to provide whatever is needed to get the their projects done.

“Our goal is to appeal to all buyers.  Customers can come in and buy the material or they can meet with one of our in-house designers and we’ll do everything for them,” said Jennifer. “We can do as much or as little as a client needs.”

Just five years ago they found themselves starting a second business, Stonemeyer Granite. Again, they became the go-to place for contractors, DIYers and homeowners, having over 75 colors of granite and marble on the lot to choose from.  Instead of going to Dallas to find granite and marble, clients were staying right here to visit their shop on 377 just across from The Smokehouse in Denton. They also have a fabrication shop on the premises to custom cut countertops for all of their clients.

They have grown both the stores to employ many, many more people than when they started.
Because they are such a big store, they can provide better quality material for a better price, and, when needed, they can also provide an in-house designer to work a custom job for any kind of client.

“Some people come in with pictures from Houzz, Pinterest, magazines or just ideas in their heads,” said Jennifer.  “From there, with the customers’ particular style and functional needs, we design new spaces and improve their lives at home.”

If a client wants Carpets Plus to handle a full remodel, one of Jennifer’s in-house designers will meet with the customer and then go out to the house to measure and picture exactly what will be done with the space.

“We’ll bring everyone who is going to be involved from our cabinet maker to the electrician to the carpenter and the plumber,” said Jennifer. “Our goal is to keep the job as close to estimate as possible and to produce beautiful, quality work.”

Making sure the job stays on time and within budget is all part of their process, too. But it’s the personal touch that Jennifer prides the most.

“We had one of the big box stores do a remodel for us a long time ago before we owned this business,” said Jennifer. “We learned a lot from that process. We learned what to do and what not to do.”

Many of their clients start from the website. Their website is like an activity book for adults. There is a virtual room designer, lifestyle and style quizzes, design perspectives and an “ask our expert” section. Users can even save their favorite products to a portfolio.

She credits Ty with being the retail guru, as he has been in retail for over 25 years, while she is more of the hands-on type with the design, products and installation. They certainly keep busy between their businesses and their three kids, Halston a senior at Arygle High School, Connor, a sophomore and Kaelyn who is in 8th grade at Argyle Middle School. It’s hard to believe that just a few years earlier Jennifer was a registered nurse and her husband had a corporate job. Though she has kept her nurse’s license all these years, she feels that her purpose, while similar, is still very important.

I used to be in the business of healing people,” said Jennifer. “Now I’m in the business of helping people improve their most precious asset—their home.”


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